The startup RaphRoxs , a mountain bike clothing brand, presented itself for the first time this year at ISPO Munich, the world's leading sports trade fair.
As part of the special exhibition "10 Years of ISPO Masterclass," founder Raphaela Franke presented her innovative concept: functional mountain bike clothing exclusively for women. Developed by a designer who is herself a passionate mountain biker.
RaphRoxs pursues a clear mission:
To make women in mountain biking more visible and to create products that reflect their body shapes, needs, and community spirit. The collections are born from a deep understanding of female anatomy, performance requirements, and the unique camaraderie of the mountain biking community. "I want to show how strong, creative, and diverse women in mountain biking are and how important it is that their needs are taken seriously in product development," explains founder Raphaela. "ISPO was the perfect place for me to present my vision to an international audience for the first time." At the trade fair, RaphRoxs showcased its first prototypes, offered insights into the development process, and presented the brand's community-based concept. A key element of the brand is the active involvement of female mountain bikers in design decisions, from feedback sessions to co-determination of product features.
The positive response and great interest at ISPO confirm the potential of this approach: RaphRoxs is filling a gap in the industry, which has long been characterized by male-oriented product developments.
RaphRoxs now plans to further develop the prototypes, enter the first production phase, and involve the community more.
Therefore, the launch can start in April 2026 . 
